Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid

Lego (/ ˈ l ɛ ɡ oʊ / ⓘ, LEG-oh; Danish:; stylised as LEGO) is a brand of plastic construction toys manufactured by the Lego Group, a privately held company based in Billund,

18 hours ago · Lego announces Smart Brick, the ‘most significant evolution’ in 50 years An entire computer and myriad sensors in a 2x4 Lego brick.

Immerse yourself in the world of LEGO. Discover themed sets, realistic vehicle replicas, and classic building brick collections to spark endless creativity.

1 day ago · Powered by the LEGO SMART Brick, the innovative new technology will bring Luke Skywalker’s X-wing, Darth Vader’s TIE fighter, and the Emperor’s throne room toys to life …

11 hours ago · Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive Star Wars sets. Here’s what we know.

15 hours ago · The three Lego Star Wars “Smart Play” sets go on pre-order January 9, ahead of their release on March 1. In the meantime, stay tuned to Gizmodo for more updates, brick …

Shop LEGO at Best Buy. Find all your favorite sets, including LEGO Star Wars, Super Mario and Marvel sets, plus LEGO DreamZzz, Speed Champions and much more.

LEGO building blocks are perfect for girls and boys ages 4-10. Come shop all new LEGO collections in, LEGO city, LEGO classic, LEGO creator, LEGO DC superheroes, LEGO …

16 hours ago · Toy manufacturer Lego has released its Smart Play system, which includes Lego bricks, tags and minifigurines with built-in sensors and a tiny speaker that make play …