The consumer insights platform that helps brands win - Zappi
Zappi seamlessly integrates innovation, advertising, and brand insights into one powerful consumer insights platform. It’s fast, impactful, and keeps the voice of the consumer at the center of it all.
Cluster sampling: What it is and when to use it | Zappi
They can also use the Zappi platform to segment their audience based on their clusters, generate statistical insights for comparison across clusters and create charts and graphs to help them more …
AdMiration feature: ChatGPT’s “Pull Up” | Zappi
Oct 9, 2025 · For this week’s AdMiration feature, we looked at consumer response to ChatGPT’s latest “Pull Up" ad in comparison to the brand’s “The Intelligence Age” ad, which aired during the Super …
What is a percentile? - Knowledge Base - learn.zappi.io
The Zappi platform informs you if your score is statistically higher, lower, or similar to this average. A percentile provides more granular information regarding the performance of your test, which is …